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| Be a girl AND a gamer...with a little help from Nintendo |
I'm a hardcore Nintendo fan and that will probably never change, but I
can hold a serious grudge. After writing (and venting to anyone who would listen) about
Nintendo's new "I'm not a gamer" ad campaign, I let it go. I didn't think that the marketing would be
that serious anyway.
Then a new Nintendo commercial popped up on my YouTube subscription box (because yes, I do follow their company channel). It was just another spot with a girl rambling on about how she doesn't play video games, but this time it came with a link to their
"Play As You Are" website. Of course, I was
extremely curious...
Clicking that link was like
reopening a wound.
The first thing you see are the smiling faces of their beautiful young spokeswomen but Nintendo makes sure to remind you
immediately that these girls
aren't gamers. Everything on the page is swirly and feminine. I must admit that I like the way it looks even though it offends me. Nintendo knows exactly what it's doing.
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| Nintendo makes games like this for girls like me. |
The site is basically a portal to the main websites of a handful games Nintendo considers "appropriate" for non-gaming female consumers. Fashion, photography, art, puzzles. Yes, there is a Super Mario and a Professor Layton game mixed in, but the rest are titles you will soon see in your nearest
Wal-Mart bargin bin.
This is the stereotype that I was arguing against in my post about
whether boys are better gamers than girls. Nintendo made this entire campaign with the idea that females are better at puzzles, word and art games than any other kind they could possibly come up with. Look around...you don't see any sites like this for males, do you? That's because no one thinks they need them. Because boys don't need easy titles to give them an excuse to purchase a game system.
A little known fact:
girls don't either.
I
love Nintendo from the bottom of my gaming heart, but this approach is wrong on
so many levels.
What do you think about Nintendo's new campaign and website? Does it make you want to purchase the console and games featured? Am I overreacting?